Scale-Up

Board ready CRO layer

Hands on strategic and operational rigour that delivers an actionable GTM blueprint - then drives its execution.

A safe pair of hands to run revenue while you get back to running the company.

Pipeline cadence, deal coaching, hiring support, investor grade reporting - delivered 1-2 days a week.

Book CRO call
70%
70 % SaaS CEOs still lead late-stage deals
17 Months
average CRO tenure
3x
TARGET HIT, ONE RHYTHM
Why it exists

Runway is shrinking, forecasts slip, founders are still chasing deals. We step in, hardwire the rhythm, and own the number.

Who it helps

  • Start-Ups laser focused on winning their first 10 customers.

  • Scale-Ups chasing £50‑500 k B2B deals who need faster cycles, sharper execution and CFO grade ROI.

Five levers of  predictable scale

Data Driven GTM
Teams rally around one GTM.

Audit problem, people & sales motions against investor priorities. Aligned around one direction of prioritised bets

Method & Playbook Integration
Reps execute best practice; conversion lifts.

Codify sales process, stage criteria & implement MEDDPICC or SPICED sales qualification

Pipeline Rhythm & Deal Bench
Deal scorecard replaces gut feel; risk surfaces early.

Weekly commit calls and deal reviews anchored to shared qualification standards

Cross-Functional Alignment
Revenue growth doesn’t happen in silos.

Sales X Marketing X CSR OKR's. Joint reviews and shared metics eliminates finger pointing

Talent & Hiring
Scales beyond the fractional CRO.

Profile next sales leader. Define role, success criteria & 90 day ramp against the GTM & playbook

We front the pipeline review so the CEO doesn’t have to.
Embedded in Salesforce / HubSpot scorecards - exported straight into your board pack.

What you'll get in 3 to 6 months

Diagnose & blueprint
Revenue audit & GTM plan

Clarity on what to fix, and how to execute in 90

  • 360° audit of funnel, ICP, KPIs & qualification signals

  • 10 slide GTM Blueprint + 90 day prioritised plan

Cadence & scorecards
Build the operating rhythm

Weekly commit calls & board pack scorecards go live

  • Commit / QBR agendas + templates

  • KPI scorecards in SFDC or HubSpot

  • Launch deal scorecard aligned to SPICED / MEDDPICC

Execution edge sprints
Hands on deal and playbook work

Early deals close faster, reps aligns to new ways of working

  • Live co-selling on high-stakes deals again new frameworks

  • Playbook v1 shipped to reps (Prompts, copilot-ready & one click business-case)

Measure & optimise
Continuous improvement loop

Win rate lifts & pipeline hygeine lifts each month

  • Monthly KPI review deck

  • Tactics course corrected in real time

Hiring Plan
Next level sales leadership

Secure the profile, comp & ramp plan for your full time CRO/VP

  • Role scorecard & OTE model

  • 90 day ramp playbook

Transition & support
Embed, then exit cleanly

Forecast stays tight as ownership passes to the new leader

  • Shadow period & scorecard transfer

  • Option for ongoing advisory retainer

Outputs you keep: Growth Blueprint · Stage gated Playbook · Scorecards · Hiring assets
CRO Layer: your ladder to an execution edge.

CRO Bench - Proven operators from £0 to 7 figures

Russell Palmer Headshot
Russell Palmer
Repeatable Revenue Expert

  • Scaled Pega ARR $9m → $54m (6× growth)

  • Doubled Virtalis ARR £4m → £8m in 2yrs

Laurie Mascott Headshot
Laurie Mascott
EMEA SaaS Scale-Up Specialist

  • Grew Concentra £0 → £19m ARR in 4yrs

  • Drove ChatLingual to 50% of global revenue in 18 mos

Douglas Mancini headshot
Douglas Mancini
Startup to Enterprise GTM Turnaround Expert

  • Doubled Critizr MRR in 18 months; landed marquee logos

  • 70 % growth and 85 % forecast accuracy in Okta’s Large Enterprise segment

Erland Headshot
Erlend Asker
Enterprise Post Sale Expert

  • 7 % utilisation uplift unlocked €10 m+ margin at IFS

  • Grew €34 m services unit 4 out of 5 yrs; twice “global best of class"

Marc Sabatini
US market entry & GTM Expert

  • Co-founded and grew Aqfer; built repeatable GTM motions.

  • US CRO; designs and runs full-funnel GTM for scale.

Andy Reid
Fintech GTM Expert (Payments & SaaS)

  • Led €200m EMEA P&L at Deutsche Bank (17 markets)

  • Returned Tungsten sales to +18% YoY; scaled Bleckwen pipeline €7m→€35m.

Operator insight from the bench

Deal scoring against buyer exit criteria surfaces risk weeks before end of quarter panic.

Laurie Mascott
Operating Partner & CRO

A weekly commit call plus stage exit gates can drive forecast error into single digit

Russell Palmer
Operating Partner & CRO

Choose the pace that fits your runway

Predictable 90 Lite
£18 000 · 3 months · 1 day / week

Install all 5 levers & reach ±15% forcast variance

GTM Blueprint + commit cadence live by Day 30

Predictable 90 Intensive
£27 000 · 3 months · 2 days / week

Same outcomes in the quarter with double the embed & coaching

GTM, cadence and stage gated playbook rolled to team

Execution Edge 180
£36 000 · 6 months · 1 day / week

Deepen playbook, align functions & hire full time replacement, hit ±10% forecast variance

All Lite & Intensive deliverables + cross-functional OKRs and CRO hand-off

All programmes come with a roll-off guarantee: if we’re not trending to our forecast target inside 90 days, you can cancel with no further fees.

Need ongoing cover? Edge-Partner Retainer - £4 000 / month for KPI tune-ups & deal support.

Not a report and run consultancy - we join your leadership calls, commit meetings and QBRs until numbers hold at ±10 %.

Get Started
About the CRO Layer
What will we see in the first 90 days?

Revenue Blueprint, weekly commit reviews, stage gated playbook and board‑grade scorecards - live within three months, typically lifting win‑rate 8 pp.

How long is the engagement, and can we roll off?

Six‑month term; you can exit fee free after day 90 if forecast variance isn’t trending to ±10 %.

What’s the investment?

From £6 k/month for one day a week; add days at £1.5 k. No long term lock in.

About Fractional CROs
What does it cost?

Fees vary by provider; typical UK rate £5–8 k / month for one day a week.

Will a fractional CRO clash with our VP Sales?

The CRO owns strategy and forecasting, the VP Sales runs day to day deals supported by the CRO. They work hand in glove to achieve objectives, deliverables and uplifts.