Jordan Ellery
Strategic Revenue Architect
Focus area
Jordan specializes in helping B2B SaaS companies escape the “hero seller trap,” where revenue depends on a few top performers instead of a predictable, team-wide system. His work centers on untangling disjointed RevOps setups, mapping sales methodologies into CRM workflows, and creating consistent coaching rhythms that make performance scalable.
Notable work
- Partnered with over 40 venture-backed SaaS companies from Seed to Series C.
- Increased win rates by 23% and reduced sales cycle length by 18% in under a year for multiple clients.
- Designed board-ready RevOp playbooks for ACV ranges from £50k to £500k, ensuring founders and CROs could prove repeatability to investors.
- Helped align sales, marketing, and customer success under a unified revenue operating system that made handoffs seamless and metrics consistent.