Series A

Board ready CRO layer

Hands on strategic and operational rigour that delivers an actionable revenue blueprint - then drives its execution.

A safe pair of hands to run revenue while you get back to running the company.

Pipeline cadence, deal coaching, hiring support, investor grade reporting - delivered 1-2 days a week.

Book CRO call
70%
70 % SaaS CEOs still lead late-stage deals
Pavilion CRO interviews
17 Months
average CRO tenure
SBI, 2024
3x
TARGET HIT, ONE RHYTHM
INSIGHT PARTNERS, 2024
Why it exists

Runway is shrinking, forecasts slip, founders are still chasing deals. We step in, hardwire the rhythm, and own the number.

Who it helps

Founder-led Series-A B2B SaaS / AI firms (1–10 reps, £3–10 m ARR) that need board-ready revenue leadership.

  • Solo founders laser‑focused on winning their first 10 customers.

  • Founders with lean sales teams chasing £50‑500 k B2B deals who need faster cycles, sharper execution and CFO‑grade ROI.

The five levers of  predictable scale

Data-Driven Revenue Blueprint
Teams rally around one growth map.

Market, ICP & KPI model. Used to align GTM strategy and prioritise revenue bets.

Method & Playbook Integration
Reps execute best practice; conversion lifts.

Codifies sales process, stage criteria, and qualification using frameworks like SPICED & MEDDPICC

Pipeline Rhythm + Deal Bench
Deal scorecard replaces gut feel; risk surfaces early.

Runs weekly commit calls and strategic deal reviews anchored to shared qualification standards.

Cross-Functional Alignment
Revenue growth doesn’t happen in silos.

Sales × Marketing × CS OKRs. Joint reviews and shared metrics eliminate finger-pointing

Pipeline Rhythm + Deal Bench
Scales beyond the fractional CRO.

Profile next sales leader. Define role, success criteria, and 90-day ramp plan

We front the pipeline review so the CEO doesn’t have to.
Embedded in Salesforce / HubSpot scorecards - exported straight into your board pack.

How the CRO Layer delivers in 3 to 6 months

Foundation & First Wins
1 · Assess & blueprint
Revenue audit & growth map

Clarity on gaps and a 90-day action plan within the first month.

  • 360° audit of funnel, ICP, KPIs & qualification signals

  • 10-slide Revenue Blueprint + 90-day plan

2 · Cadence & scorecards
Build the operating rhythm

Weekly commit call and board-pack scorecards go live.

  • Commit / QBR agendas + templates

  • KPI scorecards in SFDC or HubSpot

  • Launch deal scorecard aligned to SPICED / MEDDPICC

3 · Execution edge sprints
Hands on deal and playbook work

Deals advance or die fast - no zombie pipe.

  • Live co-selling on high-stakes deals again new frameworks

  • Playbook v1 shipped to reps (Prompts, copilot-ready & one-click business-case)

Optimise, Scale, Transition
4 · Measure & Optimise
Continuous improvement loop

Win-rate lifts and pipeline hygiene tightens each month.

  • Monthly KPI review deck

  • Tactics course-corrected in real time

  • Solo founder? → Start with a Sales Readiness Score

  • Solo founder? → Start with a Sales Readiness Score

5 · Hiring plan
Next level sales leadership

Secure the profile, comp and ramp plan for your full-time CRO/VP.

  • Role scorecard & OTE model

  • 90-day ramp playbook

6 · Transition
Embed, then exit cleanly

Forecast stays tight as ownership passes to the new leader.

  • Shadow period & scorecard transfer

  • Option for ongoing advisory retainer

Outputs you keep: Growth Blueprint · Stage gated Playbook · Scorecards · Hiring assets  
CRO Layer: your ladder to an execution edge.

CRO Bench

Russell Palmer Headshot
Russell Palmer
Repeatable Revenue Expert

  • Scaled Pega ARR $9m → $54m (6× growth)

  • Doubled Virtalis ARR £4m → £8m in 2yrs

Laurie Mascott Headshot
Laurie Mascott
EMEA SaaS Scale-Up Specialist

  • Grew Concentra £0 → £19m ARR in 4yrs

  • Drove ChatLingual to 50% of global revenue in 18 mos

Douglas Mancini headshot
Douglas Mancini
Startup to Enterprise GTM turnaround

  • Doubled Critizr MRR in 18 months; landed marquee logos

  • 70 % growth and 85 % forecast accuracy in Okta’s Large Enterprise segment

Erland Headshot
Erlend Asker
Post Sale Specialist

  • 7 % utilisation uplift unlocked €10 m+ margin at IFS

  • Grew €34 m services unit 4 out of 5 yrs; twice “global best of class"

Operator insight from the bench

Deal scoring against buyer exit criteria surfaces risk weeks before end of quarter panic.

Laurie Mascott
Operating Partner & CRO

A weekly commit call plus stage exit gates can drive forecast error into single digit

Russell Palmer
Operating Partner & CRO

Choose the pace that fits your runway

Predictable-90 Lite
£18 000 · 3 months · 1 day / week

Install all five levers and reach ± 15 % forecast variance.

Revenue Blueprint + commit cadence live by Day 30

Predictable-90 Intensive
£27 000 · 3 months · 2 days / week

Same outcomes in one quarter, with double embed & coaching.

Blueprint, cadence and stage-gated playbook rolled to team

Execution-Edge-180
£36 000 · 6 months · 1 day / week

Deepen playbook, align functions, and hire the full-time CRO; hit ± 10 % variance.

All Lite & Intensive deliverables + cross-functional OKRs and CRO hand-off

All programmes come with a roll-off guarantee: if we’re not trending to our forecast target inside 90 days, you can cancel with no further fees.

Need ongoing cover? Edge-Partner Retainer - £4 000 / month for KPI tune-ups & deal support.

Not a report and run consultancy - we join your leadership calls, commit meetings and QBRs until numbers hold at ±10 %.

Get Started
About the CRO Layer
What results do you guarantee?

We target forecast variance ±10 % and a win rate lift of 8 percentage points; if not trending after 90 days, you can exit fee free.

Do you cover implementation and customer success?

Yes, our Post‑Sale Growth specialists install onboarding, PS, and CS rhythms to protect renewals and seed expansion.

Do we need Sales‑Ops first?

No. Most fractional CROs install the initial dashboardsand hand them to Sales Ops once you hire

‍

About Fractional CROs
What does it cost?

Fees vary by provider; typical UK rate £5–8 k / month for one day a week.

Will a fractional CRO clash with our VP Sales?

The CRO owns strategy and forecasting, the VP Sales runs day to day deals supported by the CRO. They work hand in glove to achieve objectives, deliverables and uplifts.