Board ready CRO layer
A safe pair of hands to run revenue while you get back to running the company.
Pipeline cadence, deal coaching, hiring support, investor grade reporting - delivered 1-2 days a week.
Runway is shrinking, forecasts slip, founders are still chasing deals. We step in, hardwire the rhythm, and own the number.
Founder-led Series-A B2B SaaS / AI firms (1–10 reps, £3–10 m ARR) that need board-ready revenue leadership.
Solo founders laser‑focused on winning their first 10 customers.
Founders with lean sales teams chasing £50‑500 k B2B deals who need faster cycles, sharper execution and CFO‑grade ROI.
The five levers of predictable scale
Market, ICP & KPI model. Used to align GTM strategy and prioritise revenue bets.
Codifies sales process, stage criteria, and qualification using frameworks like SPICED & MEDDPICC
Runs weekly commit calls and strategic deal reviews anchored to shared qualification standards.
Sales × Marketing × CS OKRs. Joint reviews and shared metrics eliminate finger-pointing
Profile next sales leader. Define role, success criteria, and 90-day ramp plan
We front the pipeline review so the CEO doesn’t have to.
Embedded in Salesforce / HubSpot scorecards - exported straight into your board pack.
How the CRO Layer delivers in 3 to 6 months
Clarity on gaps and a 90-day action plan within the first month.
360° audit of funnel, ICP, KPIs & qualification signals
10-slide Revenue Blueprint + 90-day plan
Weekly commit call and board-pack scorecards go live.
Commit / QBR agendas + templates
KPI scorecards in SFDC or HubSpot
Launch deal scorecard aligned to SPICED / MEDDPICC
Deals advance or die fast - no zombie pipe.
Live co-selling on high-stakes deals again new frameworks
Playbook v1 shipped to reps (Prompts, copilot-ready & one-click business-case)
Win-rate lifts and pipeline hygiene tightens each month.
Monthly KPI review deck
Tactics course-corrected in real time
Solo founder? → Start with a Sales Readiness Score
Solo founder? → Start with a Sales Readiness Score
Secure the profile, comp and ramp plan for your full-time CRO/VP.
Role scorecard & OTE model
90-day ramp playbook
Forecast stays tight as ownership passes to the new leader.
Shadow period & scorecard transfer
Option for ongoing advisory retainer
Outputs you keep: Growth Blueprint · Stage gated Playbook · Scorecards · Hiring assets CRO Layer: your ladder to an execution edge.
CRO Bench

Scaled Pega ARR $9m → $54m (6× growth)
Doubled Virtalis ARR £4m → £8m in 2yrs


Grew Concentra £0 → £19m ARR in 4yrs
Drove ChatLingual to 50% of global revenue in 18 mos

Doubled Critizr MRR in 18 months; landed marquee logos
70 % growth and 85 % forecast accuracy in Okta’s Large Enterprise segment

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7 % utilisation uplift unlocked €10 m+ margin at IFS
Grew €34 m services unit 4 out of 5 yrs; twice “global best of class"
Operator insight from the bench
Choose the pace that fits your runway
Install all five levers and reach ± 15 % forecast variance.
Revenue Blueprint + commit cadence live by Day 30
Same outcomes in one quarter, with double embed & coaching.
Blueprint, cadence and stage-gated playbook rolled to team
Deepen playbook, align functions, and hire the full-time CRO; hit ± 10 % variance.
All Lite & Intensive deliverables + cross-functional OKRs and CRO hand-off
All programmes come with a roll-off guarantee: if we’re not trending to our forecast target inside 90 days, you can cancel with no further fees.
Need ongoing cover? Edge-Partner Retainer - £4 000 / month for KPI tune-ups & deal support.
Not a report and run consultancy - we join your leadership calls, commit meetings and QBRs until numbers hold at ±10 %.
Revenue Blueprint, weekly commit reviews, stage gated playbook and board‑grade scorecards - live within three months, typically lifting win‑rate 8 pp.
Six‑month term; you can exit fee free after day 90 if forecast variance isn’t trending to ±10 %.
From £6 k/month for one day a week; add days at £1.5 k. No long term lock in.
Fees vary by provider; typical UK rate £5–8 k / month for one day a week.
The CRO owns strategy and forecasting, the VP Sales runs day to day deals supported by the CRO. They work hand in glove to achieve objectives, deliverables and uplifts.